Creating a Premium Wine Brand Identity for B58 Winery
The Brief
B58 Winery approached Dunstar Creative to create a premium visual identity for their new English wine collection, helping introduce a distinctive range of wines from the heart of the New Forest.
Founded by Sandy Booth, Owner and Vigneron of B58 Winery, the project was built around his vision to combine innovative growing techniques with traditional, low-intervention winemaking methods to create a unique collection of English still wines.
The challenge was to develop a brand identity and wine label collection that reflected the quality, individuality and craftsmanship behind each bottle while creating a strong presence within a competitive premium wine market.
The Challenge
Wine branding is about much more than a label. The packaging needs to communicate the story, quality and personality of the product before the bottle is even opened.
For Sandy Booth and the B58 Winery team, the creative challenge was to create an identity that reflected:
- innovation
- craftsmanship
- connection to the New Forest
- sustainable growing practices
- the individuality of each wine within the collection
Each wine required its own personality while still feeling part of one cohesive B58 family.
The Creative Solution
Dunstar Creative developed a distinctive visual identity and bespoke wine label collection designed to showcase the character of each B58 wine.
The creative approach focused on creating a premium yet approachable brand style, with individually considered colour palettes and label designs for each wine within the collection.
Every element was carefully developed to ensure the wines felt connected as a family while allowing each variety to have its own unique visual personality.
From initial creative concepts through to print-ready artwork, Dunstar Creative supported the development of a complete packaging solution designed to help B58 Winery stand out on shelves and communicate the story behind every bottle.
The Result
The completed B58 Winery branding provided Sandy Booth and the team with a distinctive visual identity for their new wine collection.
The bespoke label designs created a strong connection between each wine while reinforcing the premium positioning of the brand and the unique story behind the vineyard.
The project transformed a new product idea into a complete brand experience, helping bring Sandy Booth’s vision for B58 Winery from concept through to bottle.
Creative Services Delivered
Product Brand Development • Brand Identity Design • Wine Label Design • Packaging Design • Print Design • Colour Development • Artwork Preparation • Creative Direction
