Brand Identity & Marketing Materials for Kraken Sea2Shore Solutions
The Brief
Kraken Sea2Shore Solutions approached Dunstar Creative to create a professional brand identity that reflected the company’s extensive maritime experience and wide range of specialist services.
With over 35 years of maritime expertise, Kraken provides clients with a combination of boat charter, marine services, specialist knowledge and consultancy support. The new identity needed to communicate trust, experience and capability while creating a strong presence across digital and printed communications.
The Challenge
The maritime sector covers a wide range of specialist services, meaning the brand needed to communicate flexibility and expertise without becoming too focused on one particular area.
The challenge was to create an identity that reflected Kraken’s knowledge and experience while appealing to a broad audience looking for reliable marine support, vessel solutions and specialist maritime services.
The branding needed to feel professional and established while also reflecting the practical, hands-on nature of working within the marine environment.
The Creative Solution
Dunstar Creative developed a strong and distinctive visual identity designed to reflect Kraken’s maritime expertise and versatile range of services.
The branding approach combined a confident visual style with clear communication, creating an identity that could work effectively across digital platforms, marketing materials and customer communications.
The finished brand provides Kraken Sea2Shore Solutions with a professional platform to showcase their expertise, build recognition and communicate their broad range of maritime capabilities.
The Result
The completed identity gave Kraken Sea2Shore Solutions a clear and professional brand presence that reflects their experience within the maritime industry.
By creating a consistent visual identity across their communications, Dunstar Creative helped establish a brand that communicates trust, reliability and the ability to support clients with a wide range of marine requirements.
Creative Services Delivered
Brand Identity Design • Logo Design • Brand Development • Corporate Stationery Design • Marketing Materials • Digital Design •Creative Direction
