Evolving an Established Vehicle Security Brand Through Complete Creative Direction
The Brief
Locks 4 Vans (L4V) is a leading provider of aftermarket security solutions for light commercial vehicles, specialising in vehicle-specific locking systems and protection products designed to reduce van crime.
As the business continued to grow, L4V approached Dunstar Creative to refresh their existing brand identity and create a stronger, more modern visual presence.
The challenge was to evolve an established brand while retaining key elements of recognition from the existing identity. As aspects of the previous branding were trademarked, the new direction needed to carefully balance familiarity with a fresh and contemporary approach.
The Challenge
Refreshing an established brand requires careful consideration, especially when customers already recognise and trust the existing identity.
The challenge was to modernise the Locks 4 Vans brand without losing the connection customers already had with it.
Dunstar Creative needed to retain subtle elements of the original identity while introducing a new visual language through updated colours, textures, typography and a refreshed brand mark.
The new identity also needed to work across multiple applications, from marketing materials and website design through to exhibition displays and branded vehicle graphics.
The Creative Solution
Dunstar Creative developed a refreshed brand identity that modernised the Locks 4 Vans visual presence while maintaining a connection to its established heritage.
A new brand mark, colour palette and supporting graphic style were created to give the business a stronger and more contemporary identity, while carefully retaining elements that customers already recognised.
The refreshed visual language was designed to work across every area of the business, from digital communications and marketing materials through to vehicle graphics, exhibition displays and printed literature.
Following the initial brand refresh, Dunstar Creative continued working with Locks 4 Vans to roll out the new identity across a wide range of creative applications, creating a consistent and professional brand experience at every customer touchpoint.
The Result
The refreshed identity gave Locks 4 Vans a modern and confident brand presence that reflected the quality and expertise behind their vehicle security solutions.
By creating a complete creative toolkit across digital, print, exhibitions and vehicle applications, Dunstar Creative helped establish a consistent visual identity that supported the company’s continued growth.
The project evolved from a brand refresh into a long-term creative partnership, creating a strong foundation for future marketing activity.
Related Project
Locks 4 Vans Exhibition Design & Catalogue
Creating exhibition graphics and a product catalogue to showcase L4V’s specialist vehicle security solutions.
Creative Services Delivered
- Brand Refresh
- Brand Strategy
- Logo Development
- Brand Mark Creation
- Colour Palette Development
- Graphic Language Development
- Website Design
- Vehicle Graphics
- Exhibition Stand Design
- Catalogue Design
- Print Design
- Marketing Materials
- Creative Direction
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