Creative Design Supporting the New Forest & Hampshire County Show
The Brief
The New Forest & Hampshire County Show is one of the South of England’s largest and most prestigious agricultural events, welcoming more than 85,000 visitors over three days each summer while celebrating farming, forestry, equestrianism and countryside life. Organised by the New Forest Agricultural Show Society, the Show has been bringing rural communities together for more than a century.
Between 2019 and 2023, Dunstar Creative was commissioned to support the Show with a wide range of creative design projects, helping promote the event across print, digital and exhibition materials while maintaining a consistent and recognisable visual identity.
The Challenge
Promoting an event of this scale requires far more than a single campaign. The creative needed to appeal to families, exhibitors, sponsors, competitors and visitors while remaining consistent across numerous marketing channels.
Every design had to capture the excitement and heritage of the Show, communicate large amounts of information clearly and maintain a cohesive visual identity across printed literature, advertising, exhibition graphics, signage and digital marketing.
The Creative Solution
Working closely with the New Forest Show team over several years, Dunstar Creative produced a wide variety of creative assets that supported the promotion and delivery of the annual event.
Projects included printed marketing materials, exhibition graphics, advertising, brochures, digital artwork, social media graphics and promotional campaigns, all designed to reinforce the Show’s established identity while keeping the creative fresh and engaging each year.
The result was a flexible creative approach that allowed every piece of communication to work together, strengthening recognition of the event across multiple customer touchpoints.
The Result
Over a five-year period, Dunstar Creative helped support the promotion of one of the region’s most recognised annual events through consistent and engaging creative design.
By delivering high-quality artwork across both print and digital platforms, the work helped maintain a professional visual presence while supporting the continued growth and success of the New Forest & Hampshire County Show.
Creative Services Delivered
- Event Marketing
- Exhibition Graphics
- Brochure Design
- Print Design
- Logo Development
- Advertising Design
- Digital Design
- Social Media Graphics
- Signage Design
- Creative Direction
Explore more New Forest Show projects
This project formed part of a wider creative partnership with the New Forest & Hampshire County Show. Click the links below to view these projects.
New Forest Show – Centenary Exhibition
New Forest Show – Camping New Forest Branding
