Creating a complete brand identity across digital, print and exhibition environments
The Brief
Cerberus Organic Dog Food approached Dunstar Creative to create a distinctive brand identity for a new premium organic dog food business.
The aim was to develop a brand that communicated the quality of the product, the nutritional expertise behind the meals and the care involved in creating healthier food choices for dogs.
The identity needed to appeal to passionate dog owners while creating a strong visual presence across packaging, digital platforms, marketing materials and future brand applications.
The Challenge
The pet food market is highly competitive, with many brands competing for attention through packaging and online marketing.
The challenge was to create a brand that felt premium and trustworthy while still being approachable and memorable.
The identity needed to reflect the unique nature of Cerberus’ personalised nutritional approach and provide a flexible design system that could work consistently across multiple customer touchpoints.
The Creative Solution
Dunstar Creative developed a distinctive brand identity centred around a sophisticated three-headed line illustration inspired by the Cerberus name.
The refined logo design created a memorable brand mark with strong recognition, while providing flexibility across print and digital applications.
The completed identity was then developed across website design, marketing materials, exhibition graphics and supporting brand assets, creating a consistent and professional presence for Cerberus Organic Dog Food.
The Result
The finished brand provided Cerberus Organic Dog Food with a strong visual foundation to communicate its premium positioning and connect with health-conscious dog owners.
By creating a cohesive identity across digital, print and exhibition materials, Dunstar Creative helped establish a recognisable brand experience across every customer interaction.
Creative Services Delivered
Brand Identity Design • Logo Design • Packaging Design • Product Label Design • Brand Development • Marketing Collateral • Digital Design • Creative Direction
