Creating a Complete Brand Identity for a Growing Construction Company
The Brief
Hartts Construction commissioned Dunstar Creative to create a complete brand identity that reflected the company’s professional approach to residential and commercial construction.
As the business continued to grow, the new identity needed to communicate quality craftsmanship, reliability and attention to detail while providing a consistent visual presence across marketing materials, business stationery, signage and company vehicles.
The project focused on creating a modern construction brand that would build confidence with customers and provide a strong platform for future growth
The Challenge
In the construction industry, first impressions matter. A company’s brand is often the first indication of the quality, professionalism and attention to detail customers can expect.
The challenge was to create a visual identity that projected confidence and trust while remaining flexible enough to work across every customer touchpoint.
From printed marketing materials and business stationery through to exterior signage and a fully wrapped company van, every element needed to work together to reinforce a strong, consistent and recognisable brand presence.
The Creative Solution
Dunstar Creative developed a complete visual identity for Hartts Construction, creating a modern brand that reflected the company’s commitment to quality workmanship and professional project delivery.
Beyond the logo itself, a bespoke repeating graphic pattern was developed using the Hartts identity. This distinctive brand element became a recognisable feature throughout the visual identity and was most effectively showcased across the full vehicle wrap, creating a striking design that immediately attracted attention while reinforcing brand recognition.
The new identity was rolled out across business stationery, printed marketing materials, exterior signage and the full vehicle wrap, ensuring the business presented a confident and consistent image wherever customers encountered the Hartts brand.
The Result
The completed branding provided Hartts Construction with a professional and memorable visual identity that could be applied consistently across every aspect of the business.
From customer communications and printed materials through to branded signage and the fully wrapped company vehicle, every element worked together to strengthen the company’s reputation and reinforce confidence in the Hartts Construction brand.
The bespoke repeating graphic pattern became a distinctive feature of the vehicle graphics, transforming the van into a highly visible mobile advertisement that helped the business stand out both on-site and throughout the local area.
Creative Services Delivered
Brand Identity Development • Logo Design • Brand Pattern Development • Business Stationery Design • Print Design • Signage Design • Vehicle Wrap Design & Production • Artwork Production • Creative Direction
