Creating a Distinctive Brand Identity for a New Forest Holiday Cottage
The Brief
New Park Farm Cottage approached Dunstar Creative to create a distinctive brand identity for their holiday accommodation located within the grounds of The New Forest & Hampshire County Show.
The aim was to develop a brand that captured the unique character of the location while creating an identity that would appeal to visitors looking for a memorable New Forest escape.
The branding needed to communicate the natural surroundings, local heritage and peaceful countryside experience while helping the cottage stand out within a competitive holiday accommodation market.
The Challenge
For hospitality brands, the visual identity needs to create an emotional connection before a guest ever arrives.
The challenge was to develop a brand that reflected the unique setting of New Park Farm Cottage while appealing to visitors searching for an authentic New Forest experience.
With the cottage surrounded by wildlife and the iconic landscape of the New Forest, the identity needed to feel natural, welcoming and connected to its surroundings while remaining professional and memorable across marketing materials and online platforms.
The Creative Solution
Dunstar Creative developed a bespoke brand identity inspired by the natural surroundings of New Park Farm Cottage.
The brand mark incorporated the stag and deer synonymous with the New Forest landscape, reflecting the wildlife, heritage and unique character of the location.
The final identity combined these natural influences with a refined and welcoming design approach, creating a distinctive brand for use across promotional materials, digital platforms and guest communications.
The Result
The completed branding gave New Park Farm Cottage a strong and memorable identity that reflected the unique experience of staying within the New Forest.
By connecting the brand directly to the surrounding landscape and wildlife, Dunstar Creative created a visual identity that helps communicate the character, tranquillity and charm of the cottage before guests arrive.
The result is a distinctive hospitality brand designed to attract visitors seeking an authentic New Forest escape.
Creative Services Delivered
Brand Identity Development • Logo Design • Brand Mark Creation • Hospitality Branding • Marketing Materials • Digital Design • Creative Direction
The Result
The completed branding gave New Park Farm Cottage a strong and memorable identity that reflected the unique experience of staying in the New Forest.
By connecting the brand to the surrounding landscape and wildlife, Dunstar Creative created a visual identity that communicates the character, tranquillity and charm of the cottage before guests arrive.
The result is a distinctive hospitality brand designed to attract visitors seeking an authentic New Forest getaway.
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