Creating a Complete Restaurant Brand Experience for The Highstreet Kitchen
The Brief
Gavin Barnes, semi-finalist on BBC’s MasterChef: The Professionals, approached Dunstar Creative to create a distinctive brand identity for his new restaurant concept, The Highstreet Kitchen.
With 24 years’ experience within the hospitality industry, including seven years working alongside the late Gerard Basset OBE, MW, MS, MBA, MSc(OIV), ASI World Sommelier 2010 and Nina Basset FIH at Hotel Terravina and later Spot in the Woods, Gavin had developed a passion for creating exceptional dining experiences.
Having achieved his ambition of opening his own restaurant in his adopted hometown, Gavin wanted to create a brand identity that reflected his culinary experience, passion for quality ingredients and commitment to using the finest locally sourced produce.
Dunstar Creative was commissioned to develop the complete brand experience, including the visual identity, signage, menus and a new website design and build.
The Challenge
Creating a successful restaurant brand requires more than an attractive logo. The identity needed to capture Gavin’s personal journey, culinary reputation and the experience he wanted guests to enjoy when visiting The Highstreet Kitchen.
The challenge was to create a brand that felt premium yet welcoming, reflecting the quality of the food while remaining approachable for diners looking for a memorable restaurant experience.
Every customer touchpoint needed to work together, from discovering the restaurant online, arriving at the venue, viewing the signage and exploring the menu.
The branding needed to create a consistent and recognisable experience that reflected Gavin’s personality and the values behind the restaurant.
The Creative Solution
Dunstar Creative created a complete hospitality brand designed around The Highstreet Kitchen’s personality and positioning.
The identity was developed to feel contemporary, refined and approachable, providing a strong foundation across all customer communications.
The branding was then applied across the restaurant environment through bespoke signage, menu design and supporting printed materials, ensuring the experience felt consistent from the first impression through to the dining experience.
A new website was also designed and built to provide a digital showcase for the restaurant, helping customers discover the story behind the brand, explore the menu and make contact.
The Result
The completed brand identity provided The Highstreet Kitchen with a distinctive and memorable presence, reflecting Gavin’s culinary experience and the quality of the dining experience he wanted to create.
By applying the brand consistently across signage, menus, digital platforms and marketing materials, Dunstar Creative helped establish a complete hospitality identity designed to connect with customers from their first interaction through to their dining experience.
Creative Services Delivered
Hospitality Branding • Brand Identity Design • Logo Design • Restaurant Signage • Menu Design • Website Design & Build • Digital Design • Creative Direction
