Building a Complete Brand for a Growing Plumbing, Heating & Renewables Business
The Brief
Will Stone Gas Plumbing & Heating approached Dunstar Creative to create a professional brand identity that reflected the company’s commitment to quality workmanship, reliability and exceptional customer care.
As a growing family-run business serving customers throughout Hampshire and Dorset, the ambition was to build more than just a recognisable logo. The business needed a complete visual identity that would support its long-term growth while communicating trust and professionalism across every customer touchpoint.
Dunstar Creative was commissioned to develop the complete brand experience, including the visual identity, website design and build, vehicle graphics, printed marketing materials, social media graphics and ongoing creative support. Today, we continue to work closely with the team, helping the brand evolve through new marketing campaigns, promotional literature and creative design as the business continues to grow.
The Challenge
In the plumbing, heating and renewable energy sector, reputation and trust are everything. Customers are inviting a business into their homes, so first impressions matter.
The challenge was to create a modern, professional brand that immediately communicated reliability, expertise and quality while helping Will Stone stand out within a highly competitive local market.
The identity needed to work seamlessly across every customer interaction—from searching online and browsing the website to seeing branded vans on the road, receiving printed marketing materials or engaging with the company on social media. As the business expanded into new services, including air conditioning, bathroom design and renewable energy, the branding also needed the flexibility to grow without losing its recognisable identity.
The Creative Solution
Dunstar Creative developed a complete visual identity designed to support the company’s long-term ambitions.
The branding was implemented across every aspect of the business, including website design and development, vehicle graphics, stationery, printed marketing materials, advertising and social media graphics, creating a consistent customer experience across both digital and physical platforms.
As an ongoing creative partner, Dunstar Creative continues to support Will Stone with new marketing campaigns, printed literature, website enhancements and promotional materials, ensuring the brand evolves alongside the business.
The Result
The completed brand identity has helped establish Will Stone Gas Plumbing & Heating as a trusted and recognisable name throughout Hampshire and Dorset.
By maintaining a consistent visual identity across digital marketing, printed literature, vehicle graphics and customer communications, the business has built a strong professional presence that reflects the quality of its workmanship and customer service.
Our ongoing creative partnership continues to support the company’s growth, providing fresh marketing materials and creative solutions as new services and opportunities develop.
Ongoing Creative Partnership
Working closely with Will and Fran Stone, Dunstar Creative has become an extension of their business, providing ongoing creative support across branding, print, digital marketing and website development.
As the company has expanded its services and continued to grow throughout Hampshire and Dorset, we have continued to develop new marketing campaigns, printed literature, vehicle graphics and promotional materials, ensuring every piece of communication reflects the professionalism and quality of the Will Stone brand.
Creative Services Delivered
- Brand Identity Design
- Logo Design
- Website Design & Build
- Vehicle Graphics
- Marketing Literature
- Social Media Graphics
- Advertising Design
- Print Design
- Ongoing Creative Support
- Creative Direction
