Creating a playful brand identity for Stay & Play Holiday Club
Dunstar Creative was commissioned to create a vibrant new brand identity for Stay & Play Holiday Club, a local children’s holiday club based in Lymington.
The challenge was to develop a brand that felt fun, energetic and engaging for children while also creating a professional and trustworthy impression for parents.
From the initial creative concepts through to the finished brand applications, Dunstar Creative developed a colourful visual identity designed to capture the excitement, creativity and welcoming atmosphere of the holiday club.
A brand designed to engage children and parents
Creating a successful children’s brand means balancing fun and personality with trust and professionalism.
The Stay & Play identity was designed to feel bright, friendly and full of energy while giving parents confidence in the quality of the holiday club.
Bringing the brand to life
The branding was developed to work consistently across a range of marketing materials, helping create a recognisable and engaging identity wherever families encountered the business.
Applications included:
- Logo design
- Printed marketing materials
- Promotional graphics
- Digital assets
- Brand applications
