Creating a New Specialist Sub-Brand for the ONLE Networking Community
Dunstar Creative was commissioned by Kelly and James, founders of ONLE Networking, to create a new brand identity for ONLE Boards — a specialist offering designed to bring together experienced professionals and business leaders within focused peer support groups.
The challenge was to create a visual identity that felt connected to the wider ONLE brand while establishing its own personality and positioning.
Through considered design and brand development, Dunstar Creative created a distinctive identity that communicates collaboration, expertise and the value of connecting with like-minded professionals.
Developing a Brand Within an Existing Network
Successful sub-brands need to balance recognition with individuality.
For ONLE Boards, the identity needed to feel:
- Professional
- Trusted
- Collaborative
- Premium
- Connected to the wider ONLE community
Dunstar Creative developed the visual direction to ensure ONLE Boards could stand confidently as its own offering while maintaining a clear relationship with the established ONLE Networking brand.
Creating a Flexible Identity System
The new ONLE Boards identity was designed to work across multiple applications including:
- Digital marketing
- Website graphics
- Social media
- Presentations
- Promotional materials
- Member communications
The result was a flexible sub-brand identity that provides ONLE with another valuable platform to support business leaders and specialist professionals.
