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Creating a New Visual Direction Through Vehicle Graphics
Dunstar Creative was originally commissioned by RT Promotions to create a new design theme for their branded vehicle fleet.
The aim was to develop a bold and memorable vehicle wrap that would improve brand visibility while creating a stronger presence on the road. During the creative process, the new direction introduced a more modern visual style featuring flowing gold swoosh elements, distinctive iconography and refreshed typography.
The client was so impressed with the new look that the vehicle graphics became the foundation for a wider brand refresh, with the new creative direction now being applied consistently across their print, digital communications and marketing materials.
A Vehicle Wrap That Evolved Into a Brand Refresh
Vehicle graphics are often one of the most visible touchpoints for a business, creating thousands of brand impressions every day.
For RT Promotions, the opportunity was not simply to update the look of their vehicles, but to create a stronger visual identity that reflected the quality and professionalism of their services.
The introduction of the gold sweeping elements, updated typography and supporting iconography created a more confident and engaging brand style that could work far beyond the vehicle fleet.
Creating Consistency Across Every Touchpoint
Following the success of the vehicle graphics, RT Promotions adopted the new creative direction across their wider marketing activity.
The refreshed visual identity now provides consistency across printed materials, digital communications and promotional assets, helping strengthen recognition and create a more professional brand presence.
This project demonstrates how a single creative idea can evolve into a complete brand refresh when the right visual direction connects with both the client and their audience.
Planning a vehicle wrap, brand refresh, or a new visual direction for your business? Get in touch and let’s talk about your project.
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