When New Forest Fruit Snacks approached Dunstar Creative, their existing packaging wasn’t delivering the visual impact needed to stand out on the shelf.
The brief was to refresh the packaging while retaining the quality and personality of the product, creating a design that felt brighter, more engaging and more appealing to customers. The refreshed identity was developed to improve shelf presence, strengthen brand recognition and support future marketing activity.
The success of the redesign led to further creative projects, including vehicle graphics, marketing materials and continued brand development as the product range expanded.
The Design Challenge
Packaging has only a few seconds to capture a customer’s attention.
The challenge was to create a stronger visual identity that better reflected the premium quality of the fruit while clearly communicating the product’s healthy, natural and sustainable credentials.
Through improved colour, typography and layout, the refreshed packaging creates greater impact on the shelf while helping customers instantly recognise the brand.
Packaging Designed to Stand Out
Packaging has only a few seconds to capture attention, especially in a competitive food and snack market.
The refreshed New Forest Fruit Snacks packaging was developed to create stronger visual impact, improve product recognition and communicate the quality and personality of the brand more effectively.
Through considered use of colour, typography, imagery and layout, the new designs create a more engaging experience for customers while maintaining the natural character of the product.
From Packaging Refresh to Brand Rollout
The packaging redesign marked the beginning of a wider creative partnership with New Forest Fruit Snacks.
Following the successful packaging refresh, Dunstar continued supporting New Forest Fruit Snacks with further brand development, including the design of a full vehicle wrap to help promote the snacks wherever the van travels.
The result is a stronger, more recognisable brand that continues to evolve alongside the business.
Looking to refresh your packaging or breathe new life into an existing brand? Get in touch and let’s discuss how thoughtful design can help your products stand out.
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