Illustro approached Dunstar Creative to create a brand identity that reflected their expertise in digital signage and modern visual communication.
The challenge was to develop a brand that felt innovative, professional and memorable, helping position Illustro as a creative technology partner for businesses looking to communicate through digital displays.
From the initial identity development through to brand applications, Dunstar created a flexible visual style designed to work across digital platforms, printed materials and real-world signage environments.
Creative Approach
Digital signage is about creating attention and communicating messages clearly in fast-moving environments.
The Illustro identity was developed to reflect this, combining a modern visual style with a confident and professional brand presence. The design needed to feel technical and innovative while remaining approachable for businesses looking to enhance their customer experience through digital communication.
Designing for Digital Experiences
The Illustro brand needed to work beyond a traditional logo. It needed to create a visual system that could adapt across screens, presentations, marketing materials and customer touchpoints.
By creating a flexible identity, Dunstar ensured the brand could remain consistent while being applied across both digital and physical environments.
Brand Application
Following the creation of the new identity, Dunstar developed supporting brand materials to help Illustro communicate consistently across different platforms.
From digital presentations and online assets through to printed materials and promotional applications, each element was designed to reinforce the modern and innovative nature of the brand.
The Result
The completed Illustro brand identity provides a strong foundation for a digital signage specialist operating in a visually driven industry.
The new identity combines professionalism, creativity and technology, helping Illustro stand out while reflecting the innovative solutions they provide.
