Some projects carry a little extra weight, and this is one of them. Following the success of earlier phases, it’s been a real privilege to continue supporting Weston Park Cancer Charity with the next stage of creative work.
The Brief
This phase centred on the charity’s “See It, Treat It” appeal, a campaign focused on encouraging early detection and supporting vital cancer care across the region. The challenge was to take that message beyond traditional channels and put it in front of a much wider audience, in a setting where it could make a real impact.
The Creative Approach
The centrepiece of this phase was a set of bold, engaging digital graphics created for display at Sheffield United Football Club’s stadium, putting the “See It, Treat It” message in front of thousands of supporters on matchday. Designing for a stadium screen meant the creative needed to work at scale and be instantly readable, communicating a serious message clearly and powerfully in just a few seconds.
Alongside the stadium visuals, we developed a wider suite of supporting creative to extend the campaign across multiple touchpoints. This included table talker designs for use in venues and events, leaflet artwork to support wider distribution, and interactive forms designed to make donating as clear, simple, and accessible as possible.
The Result
A joined-up creative campaign that carries a consistent message across a real mix of formats and settings, from a stadium screen seen by thousands to a table talker seen by one person at a time. It’s been genuinely inspiring to see how thoughtful design across multiple touchpoints can help amplify such an important message and support fundraising efforts that make a real difference to cancer care across the region.
Working on a charity campaign, an awareness appeal, or creative that needs to make a real impact? Get in touch and let’s talk about your project.
NEXT – Tyler Packaging 2026
