ONGOING CREATIVE PARTNERSHIP
Broadstone
About Client
Broadstone is a UK-based financial services company specialising in pensions, investments, and advisory services. As a business operating in a complex and highly regulated sector, it was essential for their marketing materials to be clear, professional, and engaging.
Dunstar Creative has worked with Broadstone over several years, providing ongoing creative support to help present financial information in a way that is visually appealing and easy to understand.
Client:
Broadstone
Industry:
Marketing materials, digital graphics, brand styling, sub branding, campaign support ,exhibition, promotional mechandise
Services:
Exhibition design, packaging design, marketing collateral, social media graphics, print & digital media.
Relationship:
Ongoing creative partnership
Challenges and Objectives
Marketing in the financial sector comes with unique challenges:
- Making technical and sometimes “dry” financial content engaging and accessible
- Maintaining brand consistency across print, digital, and campaign materials
- Producing materials efficiently while supporting a busy marketing team
- Delivering creative solutions that align with regulatory requirements
The objective was to support Broadstone’s marketing team with reliable design expertise that could translate technical financial information into clear, professional communications.
Solutions and Approach
As an external creative partner, Dunstar Creative provides Broadstone with flexible design support across multiple channels.
This includes:
- Marketing materials: Brochures, reports, and printed collateral designed to make complex financial content clear and visually appealing
- Digital content: Campaign graphics, presentations, and email marketing visuals to support product launches and client communications
- Brand styling and consistency: Ensuring all communications reflect Broadstone’s professional and trusted brand identity
- Campaign support: Creative guidance for ongoing marketing initiatives, including seasonal campaigns and internal communications
By understanding the audience, messaging requirements, and regulatory environment, Dunstar Creative ensures that all design work is both creative and compliant, delivering clear communication that engages clients and prospects.
Outcome and Impact
Through this long-term partnership, Broadstone benefits from:
- Consistent, professional design across all marketing channels
- Improved clarity and engagement for complex financial content
- Supportive external creative expertise that integrates seamlessly with their marketing team
- Reliable and flexible design delivery for ongoing campaigns and materials
The collaboration demonstrates how a long-term creative partner can add real value in a highly regulated, complex sector, allowing the marketing team to focus on strategy while knowing design needs are handled.
