Dunstar Creative worked with ALS Recruitment to create a distinctive brand identity that challenged traditional recruitment sector conventions while reflecting the personality and approach of the business.
The project focused on developing a memorable visual identity built around a unique unicorn brand mark, creating a confident, approachable and recognisable presence within the specialist insurance recruitment sector.
Based in Hampshire, Dunstar Creative works with businesses across the UK, specialising in brand identity design, logo development and marketing communications that help organisations stand out and connect with their audience.
Creating a Recruitment Brand That Dares to Be Different
It’s not every day a designer is asked to introduce a unicorn into a recruitment brand identity!
For ALS Recruitment, the challenge was to create something that would stand apart from the traditional corporate style often associated with the recruitment industry, while still feeling professional, credible and memorable.
The unicorn became the perfect symbol to represent something unique, positive and different – helping ALS Recruitment create a brand identity with personality that reflects their approach to connecting great people with great opportunities.
Brand Application
The new identity was designed to provide ALS Recruitment with a flexible brand system that could work across multiple touchpoints, from digital platforms and social media through to printed materials and recruitment communications.
The combination of the distinctive unicorn symbol and supporting brand elements created a recognisable identity that helps ALS Recruitment stand apart within a competitive market.
The Result
The finished identity gives ALS Recruitment a brand that is instantly recognisable, memorable and unlike traditional recruitment businesses.
By embracing the unexpected, the unicorn became more than just a logo element — it became a symbol of personality, creativity and a different approach to recruitment.
