Dunstar Creative worked with ASVA Investment Partners to develop a distinctive brand identity that reflects the company’s values, approach and commitment to operational excellence.
The name ASVA, meaning “horse” in Sanskrit, represents a dynamic force — symbolising agility, resilience and forward movement. This formed the foundation for creating a confident and professional identity designed for the investment sector.
Based in Hampshire, Dunstar Creative works with businesses across the UK, specialising in brand identity design, logo development and marketing communications that help organisations create a clear and memorable presence.
Building Meaning Into the Brand
The ASVA identity was developed around the idea of movement, strength and resilience. Inspired by the meaning behind the name, the visual direction creates a brand that feels confident, progressive and prepared for the future.
The result is a distinctive identity that balances professionalism with a sense of energy and ambition.
Creative Approach
The challenge was to create an identity that felt professional and trustworthy while capturing the energy and ambition behind the ASVA name.
The visual direction focused on creating a refined and distinctive brand system, balancing confidence and sophistication with a sense of movement and progress.
The result is an identity that reflects ASVA Investment Partners’ commitment to building strong relationships, delivering value and creating long-term impact.
Brand Application
The new identity was developed to provide ASVA Investment Partners with a flexible brand foundation that can be applied consistently across digital platforms, presentations and future marketing communications.
From the core logo and visual language through to supporting brand assets, every element was designed to create a professional and recognisable presence within the investment sector.
The Result
The completed brand identity provides ASVA Investment Partners with a confident visual presence that reflects its values of agility, resilience and operational excellence.
By combining strategic thinking with considered design, Dunstar created a brand that communicates trust, professionalism and ambition.
