Forest Farewells approached Dunstar Creative to create a brand identity that reflected their compassionate approach to supporting families during one of the most difficult moments they may experience.
Specialising in gentle, in-home end of life care for dogs and cats, Forest Farewells wanted a visual identity that communicated trust, warmth and dignity while helping owners feel reassured and supported.
The challenge was to create a brand that felt professional and caring, balancing the sensitivity of the service with the love and connection people share with their pets.
Creative Approach
Creating a brand for a pet farewell service requires a thoughtful and sensitive approach.
The identity was developed around the ideas of compassion, calmness and reassurance, creating a visual style that feels approachable while reflecting the professional experience behind the Forest Farewells team.
Every element was considered to help create a sense of trust for families looking for support during an emotional time.
Brand Built Around Compassion
Forest Farewells provides a deeply personal service, helping families say goodbye to their pets in a calm and familiar environment.
The brand identity needed to reflect more than just a service — it needed to represent understanding, kindness and the special bond between people and their animals.
Through considered typography, colour choices and visual styling, Dunstar created an identity that feels gentle, professional and reassuring.
Creating a Sensitive Brand Identity
Creating an identity for Forest Farewells required a thoughtful approach. The brand needed to feel professional and trustworthy while also communicating warmth, compassion and understanding. Every design decision was considered to help create a reassuring experience for families during an emotional time.
Brand Application
Following the creation of the new identity, Dunstar applied the branding across key customer touchpoints including stationery, digital assets, printed materials and supporting marketing communications.
Each application was designed to maintain consistency while ensuring the brand continued to communicate the same values of care, trust and compassion.
A Meaningful Project
Forest Farewells is a particularly meaningful project for Dunstar Creative, as the team behind the business is close to home.
Being involved in creating an identity for a service that helps families through such an emotional time has been a rewarding experience, and one that highlights the important role thoughtful design can play in supporting people and businesses with purpose.
