Community events thrive on energy, and that energy has to be felt before anyone even arrives. When Lions International approached Dunstar Creative to support their local carnival, the brief was simple in spirit but important in impact: help build excitement, spread the word, and give the event some real visual personality.
We were excited to get involved and inject some creative energy into the community.
The Brief
Lions International needed promotional creative that could capture attention around town and build anticipation ahead of the carnival. The work needed to feel fun, colourful, and welcoming, reflecting the spirit of a community event, while still being bold enough to stand out on the street.
The Creative Approach
Our first project together focused on the carnival’s promotional campaign, starting with the initial design and creative direction and carrying that through into print. The centrepiece was a set of bold 3-metre banners, displayed prominently around town to maximise visibility and help spread the word in the lead-up to the event. Alongside the banners, we developed supporting print materials, including leaflets, to extend the campaign’s reach and keep the messaging consistent across every touchpoint.
Colour and personality were at the heart of the creative, giving the carnival branding a vibrant, approachable feel designed to draw people in and build excitement for the day itself.
The Result
Eye-catching, community-focused creative that helped put the Lions International carnival on the map, literally, with banners visible across town in the run-up to the event. It’s exactly the kind of project we love: creative work that brings people together and adds a bit of life to a local community.
Working on a community event, a marketing campaign, or a new creative direction? Get in touch and let’s talk about your project.
NEXT – Weston Park Cancer Charity
