Creating a friendly and professional brand for a specialist dog training business
Dunstar Creative was commissioned by Michelle Richmond, founder of New Forest Dog Training Academy, to create a new brand identity that reflected the business’s expertise, experience and positive approach to dog training.
The challenge was to develop a visual identity that felt approachable, trustworthy and professional, while connecting with dog owners looking for expert training and support.
The result was a complete brand identity designed to work consistently across digital platforms, printed materials and marketing communications.
Understanding the business
Working closely with Michelle Richmond, Dunstar Creative developed a brand direction that reflected the values at the heart of New Forest Dog Training Academy – trust, care, knowledge and the strong relationship between dogs and their owners.
The identity needed to communicate professionalism while maintaining a friendly and approachable personality.
