Creating a New Sub-Brand to Inspire Family Learning and Connection with Nature
Dunstar Creative was commissioned to create a new sub-brand identity for New Park Farm Education, developing a warm, engaging and memorable visual identity to promote their family-focused educational experiences.
The aim was to create a brand that reflected the unique opportunities offered by the courses — providing families with a safe and nurturing environment to connect with each other, build confidence, encourage creativity and explore the natural world.
From the initial creative concept through to the final identity, Dunstar Creative developed a brand direction that captures the imagination, curiosity and sense of discovery at the heart of the experience.
Creating a Brand with Purpose
“The new identity was created to help families discover opportunities to learn, explore and connect through unique nature-based experiences.”
The challenge was to create a visual identity that appealed to families while communicating the values behind the New Park Farm Education experience.
The brand needed to feel:
- Welcoming
- Creative
- Inspiring
- Natural
- Supportive
- Full of imagination
Through considered typography, colour direction and visual elements, Dunstar Creative created a distinctive sub-brand that reflects the connection between people, nature and learning.
Building a Flexible Identity
A successful sub-brand needs to work consistently across multiple touchpoints.
Dunstar Creative developed a flexible identity system that could be applied across promotional materials, digital platforms, signage and future marketing communications.
The finished brand provides New Park Farm Education with a recognisable visual presence that helps communicate the unique experiences available to families and visitors.
Looking to create a new brand identity that connects with your audience? Get in touch and let’s talk about your project.
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