Flexcel | Employee Benefits Platform Branding & Digital Design
The Brief
Broadstone approached Dunstar Creative to create a new identity for Flexcel, their employee benefits platform designed to help organisations communicate and manage employee benefits more effectively.
The aim was to develop a distinctive sub-brand that felt modern, engaging and accessible, while maintaining alignment with Broadstone’s trusted professional reputation.
The identity needed to work across digital platforms, marketing materials and supporting communications, creating a consistent experience for employers and employees.
The Challenge
Employee benefits can often be difficult to communicate clearly, with organisations needing to present a wide range of options in a way that is easy for employees to understand and engage with.
The challenge was to create a brand identity that made Flexcel feel approachable and intuitive while still reflecting the expertise and credibility of Broadstone.
The visual identity needed to balance professionalism with personality, helping transform a complex service into an engaging digital experience.
The Creative Solution
Dunstar Creative developed a vibrant and flexible visual identity for Flexcel, designed to communicate simplicity, choice and employee engagement.
The branding approach combined a modern colour palette with clear, accessible design principles, helping position Flexcel as a user-friendly digital platform rather than a complex corporate system.
The identity was then applied across digital design, printed materials and social media graphics, creating a consistent and engaging brand experience across multiple communication channels.
The Result
The completed Flexcel identity provided Broadstone with a distinctive sub-brand that could communicate the value of its employee benefits platform in a clear and engaging way.
By creating a consistent visual language across digital and printed communications, Dunstar Creative helped bring the platform to life and support Broadstone’s ongoing engagement with businesses and employees.
Creative Services Delivered
Brand Identity Design • Sub-brand Development • Digital Design • Marketing Materials • Print Design • Social Media Graphics • Creative Direction
Part of a wider creative partnership
Flexcel is one of many projects created for Broadstone. Dunstar Creative provides ongoing creative support across brand communication, marketing materials, digital design and campaigns.
