Set within the beautiful South Downs, Meon Springs is a destination unlike any other. A working farm at its heart, it offers an extraordinary mix of accommodation, fly fishing, clay shooting, corporate retreats, wellbeing experiences, art workshops, and countryside activities. With that breadth of offering comes a real creative challenge: how do you build a single brand that holds it all together, while doing justice to the quality and character of the place?
That was the brief Dunstar Creative set out to answer.
Based in Hampshire, Dunstar Creative works with businesses and organisations across the UK, specialising in brand identity design, logo development and creative marketing solutions that help companies communicate clearly and build memorable brands.
The Brief
Meon Springs needed a visual identity that could reflect both the premium nature of the destination and the diversity of what it offers. The brand needed to feel timeless and refined, rooted in the natural landscape and the character of the estate, while remaining flexible enough to stretch across a wide range of applications: digital, print, signage, wayfinding, and beyond.
The Thinking Behind the Brand
At the heart of the new identity is an elegant monogram, the intertwined M and S, inspired by the flowing contours of the South Downs landscape and the streams that give Meon Springs its name. The mark has a quiet confidence to it, the kind of identity that feels at home on a wooden estate sign, a brochure cover, or a smartphone screen without losing any of its character.
The deep forest green palette grounds the brand firmly in the natural environment, while the refined serif typography gives it the gravitas and quality the destination deserves. Together, they create a visual language that is calm, premium, and unmistakably Meon Springs.
Creative Approach
The aim was to create a brand identity that captured the character of Meon Springs while providing a flexible visual system that could be applied consistently across marketing materials.
Bringing the Brand to Life
A brand identity for a destination this diverse has to work hard across a huge range of touchpoints, and the Meon Springs identity was put through its paces across all of them.
On the print side, we developed a suite of brochures and leaflets covering the full range of Meon Springs experiences, from accommodation and wellbeing to fly fishing, corporate away days, and guided activities. The tri-fold leaflet design in particular carries the brand beautifully, using photography from the estate and clear, welcoming copy to invite people to discover everything the valley has to offer.
Alongside the core Meon Springs identity, we also developed sub-brand identities for Meon Springs Events and Meon Springs Fly Fishery, each with its own distinctive mark that connects back to the parent brand while giving each strand of the business its own personality.
The identity was also developed across a full suite of estate signage and wayfinding, from the welcome sign at the entrance through to directional posts, information boards, and facility signs across the site. These mockup visuals demonstrate how cohesively the brand translates into the physical environment, giving Meon Springs a consistent, considered presence at every point a visitor encounters the brand.
The Result
A refined, flexible brand identity that reflects the quality, diversity, and natural beauty of one of Hampshire’s most distinctive destinations. It works at the scale of a billboard, the intimacy of a leaflet, and everything in between.
It’s always satisfying to see a brand come to life across every touchpoint, and Meon Springs was a project that delivered that in abundance. A huge thank you to the team at Meon Springs for their trust and collaboration throughout.
The Meon Springs project demonstrates how thoughtful brand identity design can help businesses create a stronger visual presence. From initial concepts through to the finished identity, Dunstar Creative combines strategic thinking with creative design to develop brands that are consistent, professional and memorable.
