Creating the Brand Behind Camping New Forest
The Brief
Camping New Forest was created following the successful appointment of the New Forest Agricultural Show Society to manage Forestry England’s ten New Forest campsites.
Dunstar Creative was initially commissioned to support the competitive tender process, producing creative proposals, concepts and visual presentations that helped communicate the long-term vision for transforming the campsites and enhancing the visitor experience.
Following the successful bid, Dunstar Creative was appointed to create the complete Camping New Forest brand identity, providing the creative foundations for a new destination brand that would be recognised across the New Forest.
The Challenge
Launching a completely new tourism brand required more than simply designing a logo. The identity needed to represent ten unique campsite locations while creating one consistent and memorable experience for visitors.
The challenge was to develop a welcoming and authentic brand that captured the natural beauty of the New Forest while remaining flexible enough to work across signage, printed literature, digital platforms, vehicles, merchandise and visitor communications.
The new identity also needed to inspire confidence in a brand that would quickly become recognised by thousands of visitors each year.
The Creative Solution
Dunstar Creative developed a complete destination branding system that established Camping New Forest as a modern and recognisable tourism brand.
The project included the creation of the brand identity, logo, colour palette, typography, photography style, brand guidelines and a comprehensive suite of marketing assets designed to ensure consistency across every customer touchpoint.
The identity was then rolled out across campsite signage, printed literature, branded merchandise, vehicle graphics, advertising, promotional materials and the initial website direction, creating a cohesive visitor experience from first enquiry through to arrival on site.
The Result
The completed branding successfully launched Camping New Forest as a distinctive destination brand that reflected the character and natural beauty of the New Forest.
What began as creative support for a successful tender evolved into a long-term creative partnership, with Dunstar Creative helping establish the visual identity that visitors continue to associate with Camping New Forest.
The project demonstrates how strategic branding can support major tourism initiatives while creating a flexible platform for long-term marketing and visitor engagement.
Creative Services Delivered
- Brand Strategy
- Brand Identity Development
- Destination Branding
- Tender Presentation Design
- Creative Direction
- Brand Guidelines
- Typography Selection
- Colour Palette Development
- Photography Style
- Website Creative Direction
- Signage Design
- Vehicle Graphics
- Print Design
- Leaflet Design
- Advertising
- Merchandise Design
“Dunstar creative helped win one of the largest tourism contracts in the New Forest and then created the brand that visitors still recognise today.”
The Result
The completed branding successfully launched Camping New Forest as a distinctive destination brand that reflected the character and natural beauty of the New Forest.
What began as creative support for a successful tender evolved into a long-term creative partnership, with Dunstar Creative helping establish the visual identity that visitors continue to associate with Camping New Forest.
The project demonstrates how strategic branding can support major tourism initiatives while creating a flexible platform for long-term marketing and visitor engagement.
Explore More Tourism & Destination Projects
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